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SERVICE QUALITY

Since the organizations depend on their customers, therefore they should understand current and future customer needs, should meet customer requirements and try to exceed the expectations of customers. To achieve it analysis is made considering four factors, pre-purchase, during purchase, after purchase, during and after service. Thus focus on improving customer satisfaction of an automobile industry by enhancing service quality using TQM tools.                                        



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Thu, 14/04/2011 - 19:24

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