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REVOLUTIONARY GREEN TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT IN INDUSTRIES

“Strategy and leadership for clean and sustainable communities”. Green technology is the future of this society. Its main goal is to find ways to produce technology in ways that do not damage or deplete the Earth's natural resources. The use of green technology (clean technology) is supposed to reduce the amount of waste and pollution that is created during production and consumption. The field of "green technology" encompasses a continuously evolving group of methods and materials, from techniques for generating energy to non-toxic cleaning products.   The present expectation is that this field will bring innovation and changes in daily life of similar magnitude to the "information technology" explosion over the last two decades. In the world of changing business scenario, consumers interest towards protection of environment are raising dramatically. The increasing awareness among the consumers towards environmental friendly-products ensures the industry to produce environmental friendly products rather than environmental harmful products. In the present scenario companies feel producing eco-friendly products act a competitive advantage of their business. The leading companies of any industry are trying to position themselves using “green-revolution” in the competitive market. Hence the paper discusses about, how the industries such as IT, textiles, automobiles and telecom affect the environment and it also provides suggestions how green technology can be adopted in the industries in generating eco-friendly merchandises.



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Tue, 12/04/2011 - 15:09

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