Hello Logout
 

Projects

MEASURING CUSTOMER SATISFACTION IN TWO WHEELER SERVICE INDUSTRY THROUGH SERVQUAL MODEL

The intensity of competition allows customer to switch from one service
provider to another in search of better value and higher service quality. These creates serious challenges for organizations in managing their existing customers, while striving for growth. The common answer to such challenges is satisfying the customers.


This research aims at finding the factors which contribute of customer satisfaction in Indian two wheeler service Industries. And also we proposed a mathematical model to evaluate the influence of various factor affecting the customer satisfaction in two wheeler service industries in India. Data will also be analyzed by using SPSS software for different parameters. Regression equation predicts the customer satisfaction in two wheeler service industries.



Tags :
5
Your rating: None Average: 5 (1 vote)