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Market basket analysis

this is a project which reviews the purchasing habits of the customers and gives an analysis of their shopping behavior . that means what are the products certain consumer likes and what are the product combinations which are maximum preferred. Like in common day we see when we buy tea leaves then we also buy some snacks which can be taken at the time of drinking of tea. This concept came from a survey by Forbes magazine in year 1997 when they found out that more than 67% people who bought barbie dolls also bought 3 kind of candy bars with them. So this may be very helpful for the super markets to increase their sale. And this all can be done using the Association rule and the Clustering technique.

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