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THE ANALYTIC HIERARCHY PROCESS APPROACH FOR SELECTING A MID SIZE AUTOMOBILE

The analytic hierarchy process (AHP) is used extensively in decision making.
AHP was developed by Thomas L. Saaty in the 1970s and provides a structure
on decision-making processes where there are a limited numbers of choices but
each has a number of attributes. In the context of shopping, it is important to
include elements that provide attributes that make consumer decision-making
easier, comfortable. This project explores the use of AHP for deciding the
purchase of most suitable automobile.


This project presents a methodological approach of the AHP by building a
hierarchy (ranking) of decision elements and then making comparisons between
each possible pair in each cluster (as a matrix). This gives a weightage for each
element within a cluster (or level of the hierarchy) and also a consistency ratio
(useful for checking the consistency of the data). Four midsize automobile
models used to show application of the method for prioritization of choice.



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Tue, 12/04/2011 - 07:35

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